The six social media advertisements shown to the right, and below, were commissioned by the team at Bee Barf Three Kids Honey based in the Gold Coast hinterland. The first video promotes honey and honeycomb sales, and the second video, an initiative of the business, the Beez Book Club, which teaches kids about finance.
Additional social media advertisements were also created for both the Instagram and TikTok platforms (and associated aspect ratios) to encourage engagement through participation in a Fake or Real Honey Challenge (see promotional videos below). All advertisements began airing in mid July 2022 on Facebook, Instagram and the TikTok social media platforms. |
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